It's fulfilling to own a food business- feeding your neighbors, friends, family and community can brings satisfaction, gratitude and energy. Making a product with your hands is rewarding. Seeing people enjoy your food is exhilarating. But it's not just milk & cookies all of the time.

Owning a food business is hard. There are countless decisions to make, products & ingredients to consider, pricing and packaging questions, worries over employees, and nightmares about inventory. You feel like you don't know what you're doing most of the time, and you're nervous for people to discover that you're not as put together as your branding suggests you are, or that you're just winging it most of the time.

Winging it isn't a long-term solution.

When you focus on the right steps, have a strong plan in place, and invest in the correct people, products, and partnerships, you'll succeed.

I work with food industry professionals who:

  •     Want to get super-clear on who you're selling to, exactly what it is you're selling, and why people choose your business over others.
  •     Are passionate about their brand- whether it be a packaged good, restaurant, retail space, food truck, or other food business,- and are willing to put in the work to take your business to the next level.
  •     Commit to producing sustainable food and providing a rewarding, fulfilling, fun job for your employees.
  •     Are looking to stop debating every decision, and are finally ready to move forward, quickly, to see growth & success.
  •     Realize you have room to grow and want to push yourself, but need someone to help you do just that.

I'm Alli, and I'm here to help you. Click below to drop me an email.

Alli was an extraordinary part of Bi-Rite’s evolution and growth. As Grocery Department Head of our Divisadero store opening, Alli was intrumental in building a key team that managed half the items in our store. She did it with hard work and grace, always putting her staff, guests, and vendors first, ensuring our mission of creating community was always being achieved. I would highly recommend her to any organization looking for someone with passion, integrity, grit, and fun!”
— Sam Mogannam, Owner, Bi-Rite Family of Businesses

"Wait, seriously... who are you and what makes you qualified to help me?"

Thanks for asking! My name is Alli, and I started Allison Ball Consulting in early 2014.

Prior to launching my business, I worked for the Bi-Rite Family of Businesses, sourcing product and developing grocery staff for years at Bi-Rite Market on 18th Street, and then in the position of Head of Grocery and Store Manager at Bi-Rite Divisadero, building and managing a team and operations to support over half of the products in the store.

Since Bi-Rite Market, I've successfully opened several retail locations, worked with a variety of clients ranging from non-profits, to small businesses, to James Beard nominated and award-winning chefs as they venture into retail. In addition, I consult with food producers, assisting them with business planning, product development and launch, and building wholesale accounts. I work with restaurants and retail to train and coach their management team, ensuring their staff are motivated, fulfilled, and, most importantly, sticking around.

I teach classes on creating successful food businesses at The Food Craft Institute in Oakland and La Cocina in San Francisco. I volunteer as an adviser for both The Culinary Institute of America's Food Business School and Kitchen Table Advisors, as well as act as the founding Pantry Chair for The Good Food Awards.

Owning a food business is hard. I make it easier.