You've made it to the Webinar registration page!

By the end of this free sixty minute webinar, you'll feel completely prepared to run a smooth, stress-free, effective retail booth at The Good Food Mercantile.

In this webinar, we'll cover:

What to think through as you set up your booth at the show

What the BUYERS think as they approach your booth and consider your product for their Retail shelves

The four things that you must sort out in order to have effective, engaging conversations with potential wholesale accounts

How and when to appropriately follow up with Buyers

Plus lots of time for questions and answers!

Alli at Al's

Hey! I'm Alli, and I'm running this webinar for The Good Food Awards. But duh, you already know that because you've made it this far on this website.

But who am I, and why am I running this webinar?

I'm the Founding Chair of the Pantry Committee, and have volunteered for the GFAs for four years. I'm also the Founder of Allison Ball Consulting, where I help packaged product producers understand the in's and out's of Wholesale, as well as help specialty food stores put together killer product assortments & captivating displays, and learn how to read their sales numbers.

I know both sides of Retail- how challenging it is to launch a product, get it on the shelf, and keep it there- and how many moving parts there are in running a successful store. I'm here to share secrets for success from both sides.

You can read all about me on my bio page, and get to know me more in this webinar. Thanks for joining!


This webinar is completely free and comes as an awesome bonus for being part of The Good Food Merchants Guild. Ohhh yes, #workperks!

See ya in the webinar, on Wednesday, June 7 at 11:00 AM, PST!