Episode 59: Farmer's Markets in 2020: The good, the bad, and the racism
Selling in Farmers’ Markets in 2020 is totally different than it was last year. In this episode, I’m joined by Catt Fields White, the MOST veteran Farmers’ Market advocate that I know, and the CEO and Founder of Farmers’ Market Pros.
Tune in to hear us discuss:
What’s changed in Farmers’ Markets since COVID-19
Whether or not you should still get into Farmers’ Markets, and what Market Managers are looking for these days
The differences between Farmers’ Markets and retail stores, and how to know which you should pursue
How food and beverage brands can respond to our divisive political climate and need for racial equality in our industry
How racism is showing up at the Farmers’ Markets and the challenges of navigating it from a vendor or Market Manager’s perspective
We also mentioned a previous podcast episode that Catt and I did together on her own podcast, Tent Talk. Listen to it right here!
To keep in touch with Catt, find her on Farmers’ Market Pros website here, on Instagram here: @farmersmarketpros @cattfieldswhite @sandiegomarkets or Facebook here!
If you found value in today’s show, you’ve got to join us in Retail Ready®, my online course for producers who are looking to increase their sales this year! Jump on our Retail Ready® waitlist to be the first to know when we open enrollment again.