You've made it to the Webinar registration page!

By the end of this free sixty minute webinar,

you'll know exactly what you need to do

to have a successful first meeting with a retail buyer.

In this webinar, we'll cover:

What to think through as you prepare to meet with Wholesale Buyers

The four things that you must sort out in order to have effective, engaging conversations with potential Retail Accounts

How and when to appropriately follow up with Buyers

Plus lots of time for questions and answers!

This webinar is on Tuesday, August 22 from Noon to 1:00, PST.

Alli at Al's

Hey! I'm Alli, and I'm running this webinar for food industry professionals (or... aspiring professionals!). But duh, you already know that because you've made it this far on this website.

But who am I, and why am I running this webinar?

I'm Alli, the Founder of Allison Ball Consulting, where I help packaged product producers understand the ins and outs of Wholesale, as well as help specialty food stores put together killer product assortments & captivating displays, and learn how to read their sales numbers.

I know both sides of Retail- how challenging it is to launch a product, get it on the shelf, and keep it there- and how many moving parts there are in running a successful store. I'm here to share secrets for success from both sides.

You can read all about me on my bio page, and get to know me more in this webinar. Thanks for joining!


This webinar is completely free and comes as an awesome bonus for being part of my network! Ohhh yes, #workperks!

See ya in the webinar, on Tuesday, August 22 at Noon, pST (3:00 PM, eST)!