FAQ with ABC | Episode 10 | What to Bring

This week's episode #10 is a checklist of things you need to bring when you meet with a Wholesale Buyer.

โœ๏ธ Business Cards? Nope.
โœ๏ธ Promotional Postcards? Nope.
โœ๏ธ Branded t-shirts, lanyards and silly putty? Definitely not.

Watch the full video to see the three things that you absolutely have to bring, every time, to get that Buyer to say YES to carrying your product!

FAQ with ABC | Episode 8 | Getting Your Samples to Buyers

๐Ÿ“ž Today I'm telling you what NOT to do if you want to capture the attention of a Wholesale Buyer. I share the #1 thing that annoys them, and what you can do instead to start off strong with that retail relationship. ๐Ÿ“ž

Make sure to check back in next Tuesday for Episode #9 as I reveal another big specialty grocery secret, and how to avoid your samples getting overlooked by those Retail Buyers!

FAQ with ABC | Episode 7 | Who Pays for Samples?

๐Ÿ’ธ In this week's episode of FAQ with ABC, we're talking money, money, money! ๐Ÿ’ธ

More specifically... who pays for samples? You, as the vendor, or the Buyer at the potential new store? I have a super-strong opinion on this, and I'm sharing it in this quick video. I promise you'll like my answer!

Want to talk more about samples, and how to get them in front of the Buyer? Drop your questions in the comments below!

FAQ with ABC | Episode 6 | Shelf Talkers

โšก๏ธThis week is special because I launched a new business! Juuuust kidding. But I did invent a brand - Alli's Coffee - to use as an example as I discuss Shelf Talkers and how use them to boost your business.โšก๏ธ

Today's episode shares the two different types of Shelf Talkers that are most effective in the retail environment plus gives tips on what to put on them, and what products should use which style talker. Watch to the end to see the examples.

What do you guys want me to talk about next week for Episode #7? You know I love special requests! Direct message me with questions for future episodes if you want to remain anonymous to your fellow producers, or just post below!

Thanks for watching, and tag me in your photos of fancy new shelf talkers! Wahoo!

FAQ with ABC | Episode 5 | Category Reviews

If you don't know what a category review is, how retail stores use that information, or how it affects your business as a producer of a packaged product, tune in to this episode! I'll explain WHY you need to know if and when your target stores do category reviews, and how you can use it to your advantage when pitching to their Wholesale Buyer. I LOVED doing category reviews when I was a wholesale buyer, and can talk about them all day long ๐Ÿ“ˆ๐Ÿ’•

Anyone out there use category review schedules to their advantage, or wish Buyers would throw them out the window? Comment below, and know you're not alone! ๐Ÿ‘Š๐Ÿผ

See you next week with Episode #6.

FAQ with ABC | Episode 3 | Target Audiences

Today we're talking about how to INCREASE your sales by NARROWING your target audience. Haven't thought about it like that before? ๐Ÿ’กWell, watch the episode and learn why you should shift your thinking and get super-specific on who is buying your product, and why.

So... who is your target audience, and what is their name? โฌ‡๏ธ Let me know, below!

See you next week for Episode #4!

FAQ with ABC | Episode 1 | UPCs!

Today I'm talking all about UPC. If that acronym means nothing to you, click below. Or maybe you know you need one, but aren't sure why. Or you think you can get away with having one UPC that you use on every product/flavor that you make (bad idea!). Or maybe you just want to see my smiling face on camera. Whatever your reason... watch below.

So.... UPCs! Here I talk about whether or not you need them on your packaged product (Spoiler: you do!), and why it drives stores NUTS when you don't have them.

Watch, enjoy, ask questions, and share!