Today I'm sharing two big mistakes that I see time and time again when people run demos. Are you making these? 😱
Scroll through the videos below to learn quick tips for your CPG company!
Are you ready for the holidays? In this episode I share 3 quick tips on how to increase sales of your packaged food product this holiday season. There's no time to wait - get on them RIGHT NOW!
What other things have worked well for increasing your sales during this time of year? Let me know, in the comments below!
I have 3 Tips for Hiring & Onboarding Staff. I promise if you follow these three steps you'll have better hires who stick around longer, are more motivated to work hard, and become advocates for your brand!
There are two ways to create company culture, and I talk about them in today's FAQ with ABC. Hint: One way is the *wrong* way to go about it!
If you liked this staff & "HR" style video, rather than a video specific to CPG, lemme know and I'll do more like this in the future!
Sales, Discounts & Mark Downs! This episode of tells you all about promotional pricing, what sort of discount is most effective, and how often to run promotions with your wholesale accounts.
What sort of promotions have worked best for your food business?
This week's FAQ with ABC is all about hang tags, and why I don't like them on food packaging.
Got a hang tag problem? 🤦🏻♀️ Let's talk about it. Know a friend who still uses hang tags? Share this video with them.
📉What's the difference between Markup and Margin? 📈
Do not go another day without knowing! Check out Episode 16 of FAQ with ABC to learn the difference, plus which one you should use for your food business.
Which one do YOU use? Tell me in the comments below!
Do you have specific days where you accept orders, and specific days that you deliver those orders?
In this week's episode of FAQ with ABC I talk all about why it's important to specify order & delivery days, and how that can impact your business. Do you agree?
You ALSO get a quick peek at my cute-but-whimpering dog, and hear me scold him at the very end (and then you'll hear my husband, who thinks I'm yelling at him!). Oh, the challenges of filming from my home office! :)
🤷🏻♀️ What is the difference between a broker and a distributor, and which is right for your food business? 🤷🏻♀️
I answer this common question in Episode 14 of FAQ with ABC. Which is better for your business, or which do you currently use? Lemme know in the comments!
It's been 1 month since the Specialty Food Association Fancy Food Show, and the Good Food Awards Mercantile. Have you followed up with the connections that you made at those shows?
In Episode 13 of FAQ with ABC you'll learn how frequently to follow up with those Buyers - Don't wait another day to reach out!
🙋🏻The tables have turned, and now I have a question for you: Will you share this video?
After three months of producing FAQ with ABC, I want to spread the business love further afield with future episodes. Will you help me? Share this video (or any favorite past FAQ episode) with your network, even if you don't work in food, so I can continue to help food businesses grow their sales!
🎄Candy Canes, Turkeys, and Panettone Time! 🎄
The Fourth Quarter is quickly approaching.... do you know what to do?
This week's FAQ episode ensures that you're reacting to the Fourth Quarter NOW, and setting yourself up for holiday success in retail. Watch this episode well in advance of holiday time!
This week's episode #10 is a checklist of things you need to bring when you meet with a Wholesale Buyer.
✏️ Business Cards? Nope.
✏️ Promotional Postcards? Nope.
✏️ Branded t-shirts, lanyards and silly putty? Definitely not.
Watch the full video to see the three things that you absolutely have to bring, every time, to get that Buyer to say YES to carrying your product!
😮 Every store has a sample box, yet no one talks about it! 😮
In this episode I explain:
📌 WHAT a sample box is
📌 WHY you don't want your products to end up there
📌 HOW you can avoid your samples being tossed in there in the first place
Have a watch and lemme know your questions!
📞 Today I'm telling you what NOT to do if you want to capture the attention of a Wholesale Buyer. I share the #1 thing that annoys them, and what you can do instead to start off strong with that retail relationship. 📞
Make sure to check back in next Tuesday for Episode #9 as I reveal another big specialty grocery secret, and how to avoid your samples getting overlooked by those Retail Buyers!
💸 In this week's episode of FAQ with ABC, we're talking money, money, money! 💸
More specifically... who pays for samples? You, as the vendor, or the Buyer at the potential new store? I have a super-strong opinion on this, and I'm sharing it in this quick video. I promise you'll like my answer!
Want to talk more about samples, and how to get them in front of the Buyer? Drop your questions in the comments below!
⚡️This week is special because I launched a new business! Juuuust kidding. But I did invent a brand - Alli's Coffee - to use as an example as I discuss Shelf Talkers and how use them to boost your business.⚡️
Today's episode shares the two different types of Shelf Talkers that are most effective in the retail environment plus gives tips on what to put on them, and what products should use which style talker. Watch to the end to see the examples.
What do you guys want me to talk about next week for Episode #7? You know I love special requests! Direct message me with questions for future episodes if you want to remain anonymous to your fellow producers, or just post below!
Thanks for watching, and tag me in your photos of fancy new shelf talkers! Wahoo!
If you don't know what a category review is, how retail stores use that information, or how it affects your business as a producer of a packaged product, tune in to this episode! I'll explain WHY you need to know if and when your target stores do category reviews, and how you can use it to your advantage when pitching to their Wholesale Buyer. I LOVED doing category reviews when I was a wholesale buyer, and can talk about them all day long 📈💕
Anyone out there use category review schedules to their advantage, or wish Buyers would throw them out the window? Comment below, and know you're not alone! 👊🏼
See you next week with Episode #6.