Welcome jam producers, small-batch coffee roasters, chocolatiers, growing farmers, CBD enthusiasts, veggie lovers, poultry whisperers, cheese mongers, functional beverage producers, sandwich makers, deli owners, produce clerks, protein pushers, sustainable food advocates, chefs, hostesses, dishwashers, artisan producers, servers and FOOD FANATICS!
It's fulfilling to own a food business- feeding your neighbors, friends, family and community brings satisfaction, gratitude and energy. Making a product with your hands is rewarding. Seeing people enjoy your food is exhilarating. But it's not just milk & cookies all of the time.
Owning a packaged food business is hard. There are countless decisions to make, products & ingredients to consider, pricing and packaging questions, worries over employees, and nightmares about inventory. You feel like you don't know what you're doing most of the time, and you're nervous for people to discover that you're not as put together as your branding suggests you are, or that you're just winging it most of the time.
Winging it isn't a long-term solution.
When you focus on the right steps, have a strong plan in place, and invest in the correct people, products, and partnerships, you'll succeed.
I work with food industry professionals who:
Create a packaged product, but know you’re building a BRAND over building a product line. Brands sell, product lines don’t.
Want to get super-clear on who you're selling to, exactly what it is you're selling, and why people choose your business over others.
Are passionate about their business, and are willing to put in the work to take your business to the next level.
Commit to producing sustainable food and providing a rewarding, fulfilling, fun job for your employees.
Are looking to stop debating every decision, and are finally ready to move forward, quickly, to see growth & success.
Realize you have room to grow and want to push yourself, but need someone to help you do just that.
I'm Alli, and I'm here to help you. Click below to drop me an email.
"Wait, seriously... who are you and what makes you qualified to help me?"
Thanks for asking! My name is Alli, and I started Allison Ball Consulting in early 2014.
Prior to launching my business, I worked for the Bi-Rite Family of Businesses, sourcing product and developing grocery staff for years at Bi-Rite Market on 18th Street, and then in the position of Head of Grocery and Store Manager at Bi-Rite Divisadero, building and managing a team and operations to support over half of the products in the store.
I saw, time and time again in my role at Bi-Rite, that really fantastic product - really delicious product - would make it to our shelves and just sit there. Sales just wouldn’t come. There was something that the producer didn’t know about wholesale, yet I did. The biggest way that I could help the sustainable food industry was to share those secrets on how to create a brand that WORKS on the shelf. If I shared these secrets, it was a win/win for both sides of the industry: producers would have higher sales and a better chance of staying in business, and Grocery Buyers would have brands that actually SOLD off the retail shelf.
Since Bi-Rite Market, I've spent the past five years working with producers of packaged products - CPG brands - to build, launch, and scale the wholesale side of their businesses through my one-on-one consulting, and in my online course, Retail Ready™. Retail Ready™ is my absolute favorite way of helping grow brands, and is the way that I work with clients to share my wholesale secrets on how to build a product line that flies off the retail shelf - and is the place where I teach how to get that wholesale Buyer to say “yes” to carrying your products in the first place!
If you are a producer of a packaged product who is interested in growing sales - let’s work together in Retail Ready™! Click here for more information.
In addition to working with clients, I volunteer as an adviser for The Culinary Institute of America's Food Business School, as a mentor for FMI Emerge, and La Cocina in San Francisco as well as act as the founding Pantry Chair for The Good Food Awards.