Here's What You'll Learn In The Four Trainings
Each week builds on the last so you walk away with clarity, confidence, and a repeatable wholesale system
🟡 Pitch Perfect: Tuesday, Sept 30, 1–2 PM EST
The four steps to connecting with, pitching to, and securing placements with new wholesale buyers over the phone. This is essential for any brand looking to get into wholesale or expand into new accounts!
🟢 Click Send: Tuesday, Oct 7, 1–2 PM EST
Craft effective cold sales pitch emails and feel confident each time you "click send" on your sales email to a wholesale buyer. Founders leave with a ready-to-implement sales email, pitching their products to new wholesale accounts and moving forward from the phone pitch, to getting samples into wholesale buyers’ hands, to securing the first order.
🔵 Reorder Magic: Tuesday, Oct 14, 1–2 PM EST
It's one thing to secure a new wholesale account, and a whole other thing to sell in it! This training ensures you have high sales and repeat orders in the accounts that you've already worked hard to get by creating doable, quarterly marketing plans that work for you, your business, and your budget.
🟠 From Local to Regional: Tuesday, Oct 21, 1–2 PM EST
Learn when and how to expand profitably, and which sales channels are the best fit for your growing business. Most brands expand too far, too fast, running out of money, energy, and resources. In this session, you’ll learn how to avoid the most common pitfalls when growing in wholesale.
This Training Is For All CPG Businesses
B Lab U.S. & Canada has enlisted Alli Ball, the founder of Food Biz Wiz® and Creator of the Retail Ready® program, to offer this FREE online training for Level program participants and BIPOC Network members.
This four-part training will cover everything from pitching, getting reorders and how to expand profitably. All CPG businesses are welcome, not just food businesses. For those of you who are already in-store stores, we have something in there for you too!
Meet Your Wholesale Expert
Hey there, I'm Alli! I’ve called the retail world my home for over 15 years.
I've worn many hats in retail, including Wholesale Buyer and Head of Grocery – managing a department with over 3,000 SKUs and $7M in annual sales. But my work isn't just about stocking shelves. I've helped retail stores nationwide and CPG founders improve their profit margins, grow their sales, and streamline their operations.
You may have seen me speaking at big events like Expo West and The Fancy Food Show, or maybe you've tuned into my podcast, Food Biz Wiz®, where I share industry insights and advice. Everything comes back to our core mission here at Food Biz Wiz®: equalizing the playing field for food, beverage, beauty, home and pet consumer goods.
