Episode 120: Creating consistent content for your CPG brand: A guide to reducing digital marketing overwhelm

We all know it’s “important” to be consistent on social media, but how can food & beverage founders prioritize that when you’re so busy running the day-to-day of your business?

In this episode, I’m joined by CPG communications consultant Delaney Vetter. She is passionate about helping entrepreneurs and innovative brands in the food and beverage and wellness industries get visible, tell their story, and grow through her PR and copywriting work. She’s worked on projects for emerging and established brands that are changing the food world. When she isn’t working on client projects, she is interviewing inspiring women food founders for her newsletter, Let’s Dig In, or she can likely be found in the kitchen or on the cookbook aisle.

In this episode, we discuss:

  • Delaney’s best tips for getting off the cycle of overwhelm in content creation, and how you can create a system for executing with ease

  • How can brands decide where to focus your energy, and whether or not you should be active on every platform?

  • Whether or not you should outsource your social content and email marketing, and what to think about when you’re ready to bring on a pro

It’s time to take the overwhelm out of digital content creation!

We also referenced the following resources for emerging food & beverage brands:

  • LATER is our favorite tool for planning & scheduling social media content (besides doing it natively on your social platforms!)

  • PLANOLY is another tool that many people use, although we haven’t used it ourselves here at Food Biz Wiz.

To keep in touch with Delaney, find her here:

Truth talk: your time is running out to get organized before January, when Buyers start considering new products for their shelves again. You don’t want to wake up on January 1 and start winging your sales strategy: you want to join us inside Retail Ready® and get access to our course, coaching and community that will set you up for success in the new year. Click here to enroll in Retail Ready® directly. No waitlist, no sales calls, no back and forth emails: just straight to our enrollment page. See you inside Retail Ready®!

Marketing & Social Media, Target AudienceAllison Ball