Episode 192: [Original Recipe] Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing

Wizes, we hear questions like these all the time: “How should I describe my product?” or “Is it better if I choose this color over this color for my rebrand?” or “Which part of the store should I be merchandised in?” Your target audience is one of the biggest guides you have for making decisions on these questions.

If these sound like questions you’ve been thinking through, tune into a re-air of our episode with Christie Lee on how knowing your target audience can help you make pivotal decisions in your business. You’ll hear…

🔍 What the difference is between who buys your product and who you’re speaking to

🔍 Why it’s okay not to know your target audience perfectly right away

🔍 How your target audience can inform your brand choices

📨 Be sure to send us a DM on Instagram at @itsalliball or connect with Alli on LinkedIn and let us know which habit or behavior you’re kicking after this episode.

🔗Join us in the Food Biz Wiz Facebook group as well to join our conversations on CPG topics and podcast episodes.

MEET CHRISTIE LEE OF NOURISHING FOOD MARKETING:

Christie is passionate about changing the world through good food and loves the thrill of building great brands. As the founder of Nourishing Food Marketing, she provides extraordinary brand marketing for food & beverage start-ups such as Petit Pot, Sunwink, and Planet FWD. Prior to starting her own consultancy, Christie spent her career at both small and large CPGs. She has classical brand marketing experience from working at Clorox on Americana food brands like Hidden Valley Ranch and deep start-up expertise, including starting her own food brand, Tiny Hero. Christie holds an MBA from Harvard Business School and a BS in Engineering from Olin College.

Find her on LinkedIn here or on her site here!

SPONSORED BY: RETAIL READY® MASTERCLASS!

This episode is sponsored by our Retail Ready® Masterclass for growing YOUR food business! If you listened in and KNOW that you want access to ALL of Alli’s buyer insights, plus to be a part of our supportive, knowledgeable community, then Retail Ready® is THE place for you. Check out our Masterclass for my actionable tips to increase your sales now, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!