Episode 205: Boost Your Brand: Talking with Sarah Davidson on the Power of ECRM Sessions in Building Buyer Relationships
The COVID-19 pandemic forever changed how the CPG industry does business. Where we used to do primarily in-person events and meetings, much of our industry has now pivoted to include both virtual and in-person events. In this week’s episode 205 of the Food Biz Wiz podcast, I sit down with Sarah Davidson, the Executive Vice President of ECRM, the parent company of RangeMe, to talk about how they connect buyers and producers through their curated buyer meeting events.
When you listen in, you’ll hear all about…
🤝 How ECRM pivoted with the COVID-19 crisis to include virtual events and why they offer both now
🤝 What their sessions look like and all that their team does to ensure that meetings are valuable for producers and buyers
🤝 Why their events are different from trade shows
🤝 Some of the top things that buyers have been looking for in their events
Want to hear our episode on how to optimize your RangeMe efforts? Check out episode 18 and episode 149!
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MEET SARAH DAVIDSON & ECRM:
For the last 18 years Sarah Davidson has been working to bring efficiencies into the buying and selling process, helping retailers discover great brands, and suppliers grow their businesses. Today she is the Executive Vice President at ECRM and is rolling out another transformation to best connect buyers and sellers to accelerate sales and expand business opportunities. Find Sarah at her LinkedIn here and her email here: sdavidson@ecrm.marketgate.com.
ECRM puts the right brands in front of the right buyers at the right time with end-to-end solutions that drive seamless product discovery, evaluation and purchase. Find them at their website here!
SPONSORED BY: OUR SECRET SAUCE QUIZ!
This episode is sponsored by our Secret Sauce Quiz! Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and you’ll learn your brand's current strength & how you can leverage that this year. (We promise that it’ll take less than 2 minutes!) You’ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!