Episode 4: Why it Takes so Long to get on the Shelf

You've connected with that Wholesale Buyer, they show an interest in your products and say they're going to start carrying you but then.... nothing happens. Why does it take forever to get that first order from Buyers, even when they say they love your brand? Listen in on today's episode to learn exactly why it takes so long for a Buyer to stock your product, and how to use that knowledge to your advantage. 

Before you go any further, make sure to grab my free Retail Roadmap to ensure you’re building a brand that flies off the retail shelf! Click here for your roadmap. 

From here, grab my behind-the-scenes insight & bonuses from today’s episode by joining our free Facebook community.

Episode 3: Three Steps to Successful Partnership Marketing with Sally Rogers

In this conversation with Sally Rogers, the founder of Parsnip, you'll learn all about partnership marketing - what it is, why you should focus on it as you build your brand, and how to do it successfully. Sally shares the best practices that she's learned from working with over one thousand brands on Parsnip, a free partnership building platform for food & beverage businesses.

As an emerging food brand, you’re challenged to grow your sales, day in and day out. One of the easiest ways to expand your audience is through strategic partnering, and today’s episode is ALL about that! 

Join my guest, Sally Rogers of Parsnip, as she talks about building her marketing-focused business based on her experience in the packaged food industry, and seeing the need for a platform that facilitates that important connection between brands. 

In today’s episode we discuss:

  • What partnership marketing is, why it’s important, and who should do it

  • How to get started as an emerging brand, and how to level up as you grow

  • How to show up as a great partner, and what to do to convince bigger, more senior brands to collaborate with you

  • Plus a ton more!

This episode is supported by Brand24, my favorite online platform for tracking what people are saying about me and my business, online, in real time. Grab your free account by clicking here! 

To keep in touch with Sally, find her on:

Instagram: @parsnipdaily

Twitter: @parsniptweets

Facebook: @partnerwithparsnip


Parsnip site 

Thanks again for tuning in to another episode!

Episode 2: Is Retail Dead?

With the rise of ecommerce, retail may seem like the expensive, frustrating and slow way to launch and scale a packaged food business. Tune in today to learn about the importance of a multichannel approach to growing your business, and how retail can help you succeed.

Every week I have another CPG brand reach out to me, asking if they should launch direct-to-consumer, focus on e-commerce, and forget traditional grocery stores, retail outlets, and wholesale strategy in general. In today’s episode, I provide eye-opening stats on retail & e-commerce, and talk about the importance of having a omnichannel approach to launching and growing your packaged food business. 

We discuss:

  • The two main reasons why you should still consider retail & traditional wholesale accounts for your food business

  • That 17 million square feet of physical grocery stores were added in the US in 2018, and what that means for you

  • The typical conversion rates from Shopify on your own website, and how that influences your online sales

  • The number one thing to remember as you launch into e-commerce

Articles referenced in today’s podcast:

Convinced you’ll pursue retail? Consult my free Retail Roadmap to help you on your journey by clicking here. 

Episode 1: Welcome to Food Biz Wiz™!

In this first episode of Food Biz Wiz™ you'll learn more about me (Alli!), my history as a Grocery Buyer, Head of Grocery,  and Retail Store Manager in the food industry, and what you can expect from future episodes of this podcast with me. I’m so excited that you’re here, and I can’t wait to get to know you and your food business.

Links mentioned in today’s show include: