Episode 210: Trade Show FOMO: How you can be strategic about exhibiting, attending, and NOT attending
This week on the Food Biz Wiz Podcast, Charlie checks back in with Patricia Beets, the co-founder of Dell Cove Spices & More Co., in another "Is It Worth It, Charlie?" episode. Charlie and Patricia originally connected on whether or not she should exhibit at a trade show in episode 143 from April 2022. They discussed how to quantify the ROI for a trade show, what a realistic timeline for trade show prep is, and how she might otherwise use their potential trade show budget.
In this episode, Charlie and Patricia check back in on...
👋 Patricia’s takeaways from being an attendee instead of an exhibitor
👋 Dell Cove’s reasoning for planning to attend 2 upcoming trade shows
👋 The money-saving tip from Charlie that Patricia still endorses
👋 And how they used the potential trade show budget for building their team!
📨 Are you considering a trade show but nervous to miss out on it? Let us know via Instagram or LinkedIn DM how this episode resonated for you and what part you needed to hear most. We’ll also respond with any other relevant resources or episodes to get you on the right track!
Looking for Charlie and Patricia’s original episode? Find it here!
Want more trade show episodes? Check out the following episodes:
⬅️ PS. Find the podcasts on Apple Podcasts or Spotify in the banner on the left!
SPONSORED BY: WHOLESALE WEEK!
This episode is sponsored by our Wholesale Week! We are hosting Wholesale Week from Monday, September 11th - Friday, September 15th, where we’ll have daily, bite-sized lessons on getting onto a path to profitability, learning Alli’s 4 step process to pitching to wholesale buyers, and understanding our Wholesale Success System. We’re also proud to be delivering Wholesale Week on a sliding scale (starting at free!) to raise funds for our favorite non-profit, Project Potluck, which supports mentorship and resources for CPG founders of color. Ten minutes per day is all you need to get you feeling even more confident before we head into Q4. Find out more and sign up here!
MEET PATRICIA BEETS:
Patricia is co-founder of Dell Cove Spices & More Co., which creates delicious, all-natural & gourmet popcorn products that destroy boring movie nights and bring joy to the lives of popcorn connoisseurs everywhere. She also is an agriculture and commodities reporter with Reuters News, and a University of Missouri WWG journalism fellow and writing a book on U.S. farm economy. Patricia was a business and national correspondent for the Los Angeles Times for more than 15 years.
Find Dell Cove Spices & More Co. at their website here, on Facebook, Instagram, Pinterest, and on their recipe site here!
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.