Episode 224: Confidence in Going Slow: How Anjali Grew Anjali’s Cup By Emphasizing Her Values
In the CPG industry, we often feel the pressure to “grow, grow, grow” in order to reach success. We have to keep our foot on the gas in order to get to where we want to be, faster. Truthfully though…it’s usually not sustainable for our mental health or for building a business that works for us. That’s why Anjali Bhargava joins this week’s episode of the Food Biz Wiz podcast.
Anjali Bhargava is the founder and CEO of Anjali’s Cup, which makes ayurvedic-inspired drink mixes and spice blends. Anjali self-describes as “the tortoise” in her business and has much to share about growing the confidence to build a business that works for her. Listen in to hear more about…
🐢 How she decided to pivot from her original product
🐢 Why she embraces being “the tortoise” in her business
🐢 What the benefits of growing slower have been, including being more adaptable, leaner, and tuned into her intuition
🐢 And how returning to her values time and again kept her on track!
DM me on Instagram or LinkedIn and let me know which part of Anjali’s wisdom you needed to hear most.
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MEET ANJALI BHARGAVA OF ANJALI’S CUP:
Inspired by the culture and rituals of her family’s native India, Anjali Bhargava (whose name means “divine offering” in Sanskrit) founded Anjali’s Cup in 2014 (formerly Bija Bhar) as her own offering of “good roots,” with the hope of making turmeric part of consumers’ daily habits through authentic, Ayurvedically balanced drink mixes and spice blends. Passionate about introducing consumers to India’s authentic flavors and rituals and relentless in her pursuit of balance, health and wellness, the brand is Anjali’s love letter to her ancestors, crafted with reverence and gratitude.
Anjali’s reverence for turmeric began in childhood, watching her mother use the golden root to treat everything from colds and upset stomachs to sore muscles, and for helping manage Anjali’s struggles with an autoimmune issue that began when she was just eight years old. At 37, when her migraines became debilitating, Anjali again turned to turmeric for support. She developed her own recipe, combining turmeric’s trusted benefits with a delicious taste and the convenience of a powder. When her migraines disappeared for good within two months, Anjali knew she had created something special – and Anjali’s Cup’s Resilience® Turmeric Elixir, the brand’s signature premium blend, was born.
Find Anjali’s Cup at their site here and on Instagram here!