Episode 7: Built with Logic: how to use market research to establish the foundation for your brand
Join today's guest, Chelsea Rainey, as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on three important areas of building your business.
Crafting Your Brand & Product Line
Identifying Your Customers & Their Needs
Understanding Your Opportunity in the Market
Next, we talk through Chelsea’s three-step process for using data-based research:
Understand the intent of your research
Establish your metrics
Plan how to use that data
From there, we discuss where you can find big data, and how to know if it’s reliable.
Some of Chelsea’s favorite resources include Nosh.com, Bevnet, Supermarket News, Specialtyfood.com, BakingBusiness.com, Mintel.com, Statista.com, and, of course, her own website: culinisticsconsulting.com!
Keep in touch with Chelsea through any of the channels below:
Website: www.culinisticsconsulting.com
Instagram: www.instagram.com/chelseajrainey and www.instagram.com/culinistics
LinkedIn: www.linkedin.com/in/chelsea-rainey
Email: chelsea@culinistics.com
This episode is supported by Quickbooks, my favorite accounting software for keeping MY data and financials organized! Use my link to save 50% off your first six months when you sign up for a new account.