Episode 7: Built with Logic: how to use market research to establish the foundation for your brand

Join today's guest, Chelsea Rainey, as she educates us on how to create a packaged food business that is based on data rather than a gut reaction or a shot-in-the-dark guess about your category. Today we talk about using market research to get clear on three important areas of building your business.

  1. Crafting Your Brand & Product Line

  2. Identifying Your Customers & Their Needs

  3. Understanding Your Opportunity in the Market

Next, we talk through Chelsea’s three-step process for using data-based research:

  1. Understand the intent of your research

  2. Establish your metrics

  3. Plan how to use that data

From there, we discuss where you can find big data, and how to know if it’s reliable. 

Some of Chelsea’s favorite resources include Nosh.com, Bevnet, Supermarket News, Specialtyfood.com, BakingBusiness.com, Mintel.com, Statista.com, and, of course, her own website: Culinistics.com!

Keep in touch with Chelsea through any of the channels below:

Website: www.culinistics.com

Instagram: www.instagram.com/chelseajrainey and www.instagram.com/culinistics

LinkedIn: www.linkedin.com/in/chelsea-rainey

Email: chelsea@culinistics.com


This episode is supported by Quickbooks, my favorite accounting software for keeping MY data and financials organized! Use my link to save 50% off your first six months when you sign up for a new account.