Retail Ready® Sales Program

Build your sales systems, land more wholesale accounts, and get consistent reorders once there.

Join the online program that has helped over 3,500 food, beverage, pet, wellness, and taxable grocery brands finally understand what it takes to have land dream accounts and have consistent sales.

Interested? Watch the mini training below and jump on the waitlist to be the first to know when enrollment opens again.

Small Batch Chocolatier at Good Food Mercantile Trade Show

Is Retail Ready® right for you? Watch this mini-training to find out.

 

The Wholesale Success System: Mini Training

Watch this 9-minute mini-training to learn our Wholesale Success System, which is the foundation of everything we teach inside of Retail Ready. From there, you’ll be able to assess if Retail Ready and the Wholesale Success System can help you gain more consistent sales - just like it’s done for over 3,500 brands.

 
 
 

⬇️ PRESS PLAY BELOW ⬇️

 
 
 

IF YOU WANT A PROVEN SALES SYSTEM FOR LANDING YOUR NEXT 5, 500, OR 5,000 ACCOUNTS - WITHOUT COMPROMISING ON YOUR MARGIN OR YOUR VALUES… GET ON THE Retail Ready® WAITLIST BELOW!

 
 
GET ON THE WAITLIST!
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Winging it isn't a sales strategy. There's another way.

Retail Ready® teaches you everything you need to know about landing the right wholesale accounts for your brand (right = profitable!), how to speak the language of wholesale (straight from this former grocery buyer!), and how to create realistic, doable marketing plans to sell through once there (without countless demos, free-fills, and promos!).
 

When You Join Retail Ready, You Get:

 
 

the wholesale success blueprint:

Receive a custom-built roadmap for hitting your unique sales goals inside of Retail Ready®. This plan outlines exactly what steps to take, in what order, to build a business that works for you. We’ll show you what to prioritize and what to drop to get your time, margin, and confidence back.

 

YOUR BUSINESS HEALTH ASSESSMENT:

You’ll give honest answers about your product line, numbers, marketing, and more - receiving a private, personalized health assessment of your business. You’ll gain immediate insights into the most critical challenges to address, enabling your business to become more stable and better positioned for growth.

 

THE WHOLESALE SUCCESS SYSTEM CURRICULUM:

Unlock monthly access to our on-demand, self-paced, Wholesale Success System curriculum to learn our Attract, Pitch, and Grow framework for increasing your sales. Available via desktop or app - like you would listen to a podcast! 

 

COACHCPG™ AI SALES TOOLS:

Our custom-built AI tools help you write better sales emails, create marketing plans, design reorder strategies, and implement the Retail Ready® curriculum- fast. Trained on over 300 Retail Ready® documents, these tools outperform ChatGPT anyday. 

 

strategic support:

Get your sales, operations, financial, and strategy questions answered on optional live group coaching calls or upgrade to private, 2 x 60-minute one-on-one consulting calls each month.

 

founder-focused community:

Join a community of founders only, ready to collaborate, support, troubleshoot, and cheerlead. No service providers selling you things you don’t need or sneaky sales pitches in the DMs - just a community of founders and the Food Biz Wiz® team, all trained in the Retail Ready® systems that you trust as well.

 
YES! get on the waitlist!
 

Uh oh, CPG Founders. Has your DIY turned into WTF?

  • WTF was I thinking, leaving my steady job and stable paycheck to pursue my dream of sharing this product line with the world?

  • WTF do I have to do to get a wholesale buyer to return my emails and phone calls? There’s got to be a better way.

  • WTF are these other brands doing that I’m not? I see my competition landing national accounts, popping up all over town, displaying at the biggest trade shows, and raising investment … and I’m struggling to get a reorder.

  • WTF is an EDLP, an OI, a BOGO, a chargeback, FOB, your MOQ and MAP (or any other bizarro acronym that you secretly Google under the table during that Buyer meeting!), and why the heck are YOU suddenly paying your distributor more in fees than THEY paid you last month?

You CAN shift from DIY’ing it and wishing that business felt more stable to feeling confident in your sales strategies, smart about your weekly to-dos, and knowing that your business is the real deal.

We do this daily inside Retail Ready, and we’d love to support you as well.

 
 
I'm IN! Get On the Retail Ready® waitlist
 

Retail Ready® is the longest running, easiest-to-implement online CPG sales training, taught by a former wholesale buyer. It gives you the real-deal, insider-info on how to craft sales pitches and marketing strategies that get a wholesale buyer to say YES to your product line, without the endless back and forth.

YES! I need this!
 
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