Congrats! Your success “secret sauce” is that you’re…

A Savvy Sales Machine!

This isn’t your first rodeo, and your success shows it.

Your strengths as a savvy sales machine:

Your business acumen and determination has gotten you through rough periods (or OUF, a rough few years!)
Your ultimate skill is “figuring it out” - even when you don’t know HOW to do something, you’ve got the confidence and self-assurance to know that you CAN figure it out
Your sales are steadily growing, and your business is REAL

You’re doing the dang thing, and I'm so proud of you.

As you continue to scale, be sure to watch out for these major pitfalls:

More money, more problems, #amiright? As our business grows, so does the weight of the decisions, the costs of the investments, and the fires to put out in the day-to-day
As we find success, it can be hard to focus, and you’ve got to put yourself first. That may be by creating boundaries in your work/life balance, building a team to share the load, or investing in the right partnerships to help you scale
You’re at the point where you’ve got to get super clear on your own goals and how you’ll get there - without getting burnt out or broke in the process.

Check out your custom resources below!

But first, let me introduce myself...

I'm Alli, founder & CEO of Food Biz Wiz®

#Realtalk: in my role of Head of Grocery at Bi-Rite Market in San Francisco, I saw products fail week in and week out. I discontinued products left and right. And you know what? Most often it was super delicious, incredibly tasty products that didn't survive. What gives?! There was nothing wrong with the products themselves (and most often - they were soooo good - after all, I did have a reason to put them on the shelf in the first place) but something else - something bigger - that caused them to flop. Over the years, I realized the best way that I could support producers of good food was to share with them the behind-the-scenes of wholesale, letting them know how to make small changes with their brands in order to find more retail success.

Thus, Retail Ready® was born.

Retail Ready® is an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. My team and I have coached thousands of brands on how to not only get ON the shelf but have high sales once they got there. Most often, it didn’t have anything to do with changing the product itself but had everything to do with changing their strategy.

Your Curated Resources for Growth as a Savvy Sales Machine...

We’ve got two podcast episodes, a free download, and some serious tough love about sales strategy for you. Check them out below!

Quarterly Planning For Busy Food Founders

In this episode, Charlie and I dive into quarterly planning. We hear from so many founders that it’s something they know they should do, but yet…they don’t. We’re out to make sure you’re ready to plan your next quarter.

How To Have Dedicated CEO Time (And What To Do During It!)

Ok, you’ve heard me talk about working ON your business, but what does working ON your business actually mean? In this episode 181 of the Food Biz Wiz Podcast, I run through what having dedicated CEO time for my biz means AND what I actually DO during it.

Psst: Looking for these episodes on Spotify or Apple Podcasts? Click below and find the corresponding episode numbers!

Once your product is on the shelf, it’s got to sell off the shelf. Follow our free Reorder Checklist to ensure your first reorder comes quickly with each new account that you land!

Click on over to my Instagram to read some serious #toughlove about your wholesale sales strategy.

Alright, my Sales Machine!

You’ve got the determination and passion, and now you’ve got the tools to match it. Watch your email inbox over the next few days - we’ll follow up with a few more resources and next steps to help you intentionally grow your brand. See you in your inbox! 👋🏼