Free training for values-driven Food Founders:
For Food Founders who want to land on more retail shelves, increase sales once you're there, and finally have a profitable, sustainable packaged products business.
-Dianna, Cult Crackers
Let me guess. Ever feel like you’re just “winging it,” in your packaged food business? Or that you’re so busy during this season that you can’t possibly work ON your business? Well, let me tell you:
YET so many food founders rely on this method as you pitch wholesale buyers, hoping to land on their shelves and get into shoppers’ baskets once you’re there.
After endless back and forth with cranky buyers who eventually ghost you (or never even open your emails in the first place!),
do you cross your fingers, hoping that your DIY marketing strategy works well enough to KEEP you on those retail shelves? (Or maybe it’s more like, “marketing strategy? What marketing strategy?”)
Well, let me tell you something.
“Becoming a Retail Ready student has been the best investment for our business! We learned the value of understanding where we stand in our category, the importance of knowing your target market, and how consistency across the board is how our business will grow. The Retail Ready facebook page is such a gem! It's amazing to know that there are so many people wanting the same thing, so willing to share!
— DOROTHY WILLIAMS, CreA’s Love Butter
“I started my food entrepreneurship journey with a great idea, but I wasn't sure about how to move forward with it. I was insanely lucky to find Retail Ready® at that moment. The course helped me with every detail from product design to calling retailers. Within 2 months of launching Just Date Syrup, I landed Whole Foods global - the tipping point for our growth. Only three years later, we are a multimillion dollar, nationally recognized brand. The Retail Ready® experience was absolutely crucial to the success of Just Date.”
— SYLVIA CHARLES, Just Date Syrup
“Retail Ready® has been a considerable support as I try to help our company grow in new directions. As we release new products and navigate new relationships with distributors and retail stores, it is fantastic to have a resource that provides a sounding board for ideas, feedback on strategy and design, and an incredible amount of information to help address issues as they arise.”
— Tim TATE, Think Coffee
You deserve that shelf space. I know your product is likely delicious, thoughtfully made, and filled with your passion to nourish people, wow those who taste it, or inspire them with each bite. Your product brings joy, healing, or connection. People NEED your brand!
But time and time again, I saw Food Founders fail on our retail shelves (or never get there in the first place) when I was a Wholesale Grocery Buyer. It's heartbreaking to see passionate founders give up on your food biz dreams, just because our industry is hard to access.
It's HARD to know what to say to stand out to a Buyer. It's HARD to wonder, day in and day out, if you're ever going to figure out your cash flow. It's HARD to negotiate with a broker or distributor and see your margins shrink away. It's HARD to get shoppers to try a new product, or splurge on your higher-priced product line (but it's HARD to charge less when you're barely making any money, right?).
Our Retail Ready students know our industry can be hard, but find ease in navigating the world of retail with our Wholesale Success System. They've landed their dream accounts, successfully negotiated OUT of free fills and BOGOs, updated their sell sheets and created promotional plans that still leave margin behind but increases sales on the shelf, fulfilled PO's larger than they ever imaged, hired sales reps, and finally paid themselves - all because they have a doable plan in place to land on new shelves AND a realistic, replicable system to increase sales once they're there. Let's make that happen for you too!
Building a profitable, successful food business is hard work. Anyone who says otherwise isn’t being honest with you.
Or…
-Kirk, Power of the Almond
