Wholesale Week: AI Edition

MONDAY, March 16 - FRIDAY, March 20, 2026

5 Days to Attract Better Buyers, Pitch Like a Pro & Grow with Ease - with a Little Help from AI

Enter your details below to join 3,000+ founders who’ve used Wholesale Week to finally stop winging it with wholesale, and start landing the right accounts with confidence, clarity on how you’ll succeed there, and a repeatable system for reorders.

💻 March 16-20th, 2026 | All online inside a private pop-up Facebook group + email access

⏰ Just 10 minutes per day to make real sales progress in 2026

🎁 100% FREE for Food, Beverage, Pet, Wellness, Health + Beauty and Homegoods brands - because we know margins are tight right now.

🎯 Save Time Doing Sales - Get exclusive access to our AI Sales Sidekick: your pitch-boosting, follow-up-finessing, stress-melting sales assistant.

✨ Paying it forward: We're proudly donating $1 for every new Wholesale Week registration to Project Potluck, supporting BIPOC food & beverage founders.

We’re not just for food brands! Wholesale Week is for food, beverage, pet, wellness, health and beauty and Homegood brands looking to grow in wholesale.

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What You Get in Wholesale Week:

 

🎥 Daily Trainings: Under 10 min/day. Press play anytime and grow your wholesale sales without burning out.

🤖 AI Sales Sidekick: Our founder-friendly tool helps you refine your pitch, follow up smarter, and simplify your strategy, instantly.

⚡ 5-Minute Prompts: Skip the overwhelm. Take quick, focused action each day that moves your business forward.

💰 Pay it Forward: For each new registrant who joins Wholesale Week, Food Biz Wiz will donate $1 to Project Potluck to support their mission of free mentorship and resources for BIPOC professionals in CPG.

📆 Your 2026 Growth Plan: Make a rock-solid plan on how you'll grow sales in the year ahead.

👩‍🏫 1:1 Feedback: Get expert support from Alli + the Food Biz Wiz team so you’re never left wondering or second-guessing on your next sales move.

🎁 $5,500+ in Prizes: Win coaching, courses, and daily prizes including a 1:1 Strategy Session, Sell Sheet Success Training, Click Send Sales Email Course, and our Signatures That Sell design guide.

📈 Proven Sales System: Based on what’s worked for 3,500+ founders and over $1 BILLION in Retail Ready® product sales.

 
Sign me up for free!
 
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Meet Your AI Sales Sidekick

Built Just for Founders Like You

Skip the guesswork. food biz wiz’s custom-trained AI tools help you write better pitches, choose smart sales channels, and follow up with confidence each day of Wholesale Week

🧠 Buyer Persona Prompts

Get crystal-clear on who your ideal wholesale customer really is and how to reach them.

🛍️ Channel Strategy Generator

Discover the sales channels that match your audience so you grow strategically + profitably, not by winging it and hoping it works out.

📬 Pitch Confidence Scorecard

Know exactly what to say - and when to follow up - using our 4-part B.R.A.V.E. sales pitch framework.

🔁 Reorder Generator

Brainstorm smart, proven tactics to turn new wholesale accounts into repeat customers, fast.

 
 

SEE FOR YOURSELF HOW EASY IT US TO USE OUR CUSTOM-BUILT AI SALES SIDEKICK:

 

❓“I Don’t Know Anything About AI. Is This Still for Me?”

Absolutely. This isn’t another tool you have to learn - it’s a shortcut built for founders like you.

The AI Sales Sidekick was made for people who are too busy to add “learn AI” to their to-do list. It’s simple, supportive, and trained on our proven wholesale strategies so you get clear answers fast, without starting from scratch.

There’s no tech set up, or software to learn - just smart, founder-friendly prompts that help you pitch better, follow up faster, and feel more confident in every sales move you make. All you need is a free ChatGPT account.

And if you don’t want to use the AI Sales Sidekick during Wholesale Week, no sweat. Skip it altogether and get direct feedback from the Food Biz Wiz® team instead.

 
🛒 Included free during Wholesale Week - get access march 16th!
 
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What Founders Say About Wholesale Week

Here’s what past participants said after just 5 days inside Wholesale week:

"Wholesale Week was SO organized. I loved that you really got into the details of things and didn't just talk high level."

– Kim M.

"Thank you so much for these insider tips. My mind was blown when you said do NOT drop by because that annoys buyers. I'm already changing my approach."

– Kiara R.

"I am so grateful to be inspired and empowered after Wholesale Week. Each day feels like a success after my steps are taken. If I feel overwhelmed, I just press pause on the video. I feel so lucky to have had this chance to learn in Wholesale Week."

– Meg H.

"I made more progress in your free Wholesale Week than I did spending $20k on a sales consultant. Wow."

– Frank G.

Give Me Those Wins!
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Meet Your Wholesale Expert

 

Hey there, I'm Alli, founder of Food Biz Wiz® and host of wholesale week.

I’m a former Grocery Buyer turned Wholesale consultant, and the creator of Retail Ready®.

Retail Ready® is the longest-running, most reputable, easy-to-implement CPG sales training program in our industry. We’ve helped over 3,500 brands grow their wholesale accounts + sales inside Retail Ready®, and, on average, have enrolled a new brand into our program every single day for the past decade. I am so proud of what we’ve built.

I've worn many hats in retail, including Wholesale Buyer and Head of Grocery – managing a department with over 3,000 SKUs and $7M in annual sales. But my work isn't just about stocking shelves. I've helped retail stores nationwide and CPG founders improve their profit margins, grow their sales, and streamline their operations. 

You may have seen me speaking at big events like Expo West and The Fancy Food Show, or maybe you've tuned into my podcast, Food Biz Wiz®, where I share industry insights and advice. Everything comes back to our core mission here at Food Biz Wiz®: equalizing the playing field for food, beverage, beauty, home and pet consumer goods.

Welcome to Wholesale Week, and your strongest sales year yet.

Here’s What We Cover in Just 10 Minutes A Day

Each day builds on the last so you walk away with channel clarity, pitch confidence, and a repeatable wholesale system for 2026 in less than 10 min/day.

 

🟡 Day 1: Find Your Real Buyer
No more “everyone.” Learn who’s actually buying and how to speak their language.

🟢 Day 2: Choose the Right Channel
Match your audience to the sales channel that works best (and protects your margin).

🔵 Day 3: Pitch Like a Pro
Use our 4-part B.R.A.V.E. Pitch Framework™ to get a YES without sounding salesy or desperate.

🟠 Day 4: Drive Reorders
You’re on the shelf - now what? Learn to support accounts and keep products moving.

🔴 Day 5: Build Your Sales System
Tie it all together inside our live Wholesale Success System and get the roadmap that scales.

 
Let's Grow My Sales!
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Wholesale Week Is For You If..

 
  • 🌟 You’re a founder or sales rep of a packaged food, beverage, beauty, pet, or health + wellness brand who’s ready to grow.
  • 🛠️ You’re stuck in DIY mode - still guessing what actually works in wholesale.
  • 🎤 You believe in your product - but feel like you’re winging it every time you pitch it.
  • 📊 You crave consistent sales, smarter systems, and real momentum.
  • 📩 You want confidence when you click send on a pitch email or follow up (for the 10 billionth time).
  • 🚀 You’ve outgrown “side hustle” energy - you’re ready for real traction and a proven plan to follow.

You don’t need deep experience in this industry, AI + tech-savviness, hours a day to invest in growth, or a massive marketing budget.

You just need to show up and take action.

 

FAQ: LET’S GET YOUR QUESTIONS ANSWERED

 

  • Join our Fast Track! You’ll have the option to upgrade and get immediate access to all 5 Wholesale Week lessons for only $9 after you register so you can do Wholesale Week starting right now.

    Don’t want to upgrade? You can watch the 10-minute on-demand training and participate at your convenience each day, starting March 16th. The trainings and AI Sales Sidekick are available to you through Tuesday, March 24th, 2026.

  • RangeMe and Faire are great, but they’re simply one tool in your sales strategy. The age old advice, “If you build it, they will come…” does not work in our industry, and that includes your RangeMe and Faire profiles. You need a sales strategy and to put in real, focused effort - in the right places - to grow your business.

  • Yes! We’ve worked with over 3,500 brands in Retail Ready, including brands with short shelf life, frozen, self-funded, new categories, unique positioning and brands outside of the food industry - like pets, beauty, supplements, housewares, etc- we’ve seen it all and have tailored the training for you.

  • Each daily training video is less than 10 minutes long, and you can watch them on your own schedule each day. We get how busy you are, so these mini lessons are intentionally short AND effective.

    Want to go faster? Join our Fast Track for just $9 and get immediate access to all the Wholesale Week videos right now, watching them instantly. You’ll see that option after you register.

  • Yes - even if you feel stuck, scattered, or tired of chasing buyers without results. You’ll get a clear, repeatable system to move forward faster. Feeling good about your wholesale growth already? Wonderful - let’s build on that!

  • We’ll show you exactly how to use our customized AI tools to generate buyer personas, polish your pitch, and follow up without the stress. It’s like having a tiny sales coach in your pocket. You’ll need a ChatGPT account, but the free version works.

  • Nope. While that model works for some, it doesn’t work for many brands. We work with brands who are creating business that work for them - whether that’s staying regional, keeping direct accounts, producing themselves, self-funding, or anything in between.

  • Because we believe in founder access and equity, and we’re committed to supporting bootstrapped founders like you!

    Plus, this round we’re giving back - supporting Project Potluck with donations tied to each new registration. Your growth creates ripple effects in the industry.

I'm IN! Sign me up!
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Join now, and take a deep breath, knowing that you've got a plan to make business easier in 2026 with a rock-solid sales strategy.
Registration closes soon so we can prep the private group, get you onboarded, and make sure you’re ready to hit the ground running on Day 1.

  • 🗓️ Registration closes: Sunday, March 15th at 11:59 PM PT
  • 🎁 Early action = more chances to win daily prizes
  • 💬 Spots for 1:1 feedback are limited
Join Free — Starts March 16th
 

Wholesale Week is proud to support Project potluck - building a more inclusive CPG industry.

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