Episode 134: What To Expect At Expo West 2022 with Lacey Gautier, VP of Events at New Hope
Natural Products Expo West is coming to Anaheim, CA!
If you’re a founder with a natural, organic, and healthy product, this episode is for you. Natural Products Expo is the top trade show where buyers look for products (like yours!) in organic and natural foods, clean beauty and home products, and supplements and ingredients. And the show is right around the corner on March 8-12!
I sat down with Lacey Gautier, VP of Events at New Hope Network, to give you all the insider knowledge you need to be successful at this year’s Expo West - whether you’re attending in person or not!
🎧 Listen in to learn:
How to get the most out of attending or exhibiting at Expo West.
What to prepare so that you’re never caught off-guard in the moment.
The kinds of connections that even introverted CPG founders can make during the event.
📝 Then, get ready with key resources:
Check out the list of retailer buyers attending this year (spoiler alert: there’s some big ones!).
Plan your time wisely with the full agenda of events (pro tip: morning yoga and evening concerts are low pressure ways to start!).
Attending virtually? There’s still plenty of ways for you to succeed with Expo West virtually this year, too.
💡 From there, be a total pro with these tools:
Get all my Last-Minute Trade Show Planning Tips in Episode 130.
If it’s your first time at Expo West, read through the guide for First Time Exhibitors.
Practice networking with fellow CPG founders TODAY in the Food Biz Wiz® private Facebook group.
Meet Lacey Gautier: VP of Events at new Hope Network
As Vice President of Events within Informa Markets’ New Hope Network, Lacey Gautier has been a leader of the Natural Products Expos for nearly a decade. Combining her expertise in event excellence and strategic growth with a passion for collaboration and community impact, Lacey continues to raise the bar and go beyond conventional industry boundaries. Lacey lives in Colorado with her wife and their two wild and sweet boys.
Connect with Lacey on LinkedIn.
BROUGHT TO YOU BY: THE FREE 100 WHOLESALE BUYER “NO’S” WORKBOOK 🙅♀️
This episode is sponsored by my 100 Wholesale Buyer "No's" Workbook, where I walk you through 100 different ways the Buyer might turn down your product. Using this resource, you can prepare yourself to be READY to respond to these No's and turn them into Yes's!
Get the free download here.