Episode 141: Behind The Scenes of MagicDates Stunning Rebrand

Refreshing your branding is a huge undertaking. There are so many considerations involved, from your brand’s story, to your physical packaging, to finding the right partners.

💬 But when is the right time to undergo a rebrand?

💬 What even are the processes involved in a rebrand?

In this episode, we are thrilled to talk with Diana Jarrar, the founder of MagicBites (and a Retail Ready® student), and Sam Laubach and Meghan Martin, the co-founders of Here and Now Creative, about the BEAUTIFUL rebrand they launched for MagicDates.

In this episode, we discuss:

✨ The WHY behind Diana’s decision to rebrand in the first place

✨ How she found the right design partners

✨ The steps in the rebranding process

✨ How Sam and Meghan guided Diana through the process

We’ll also talk about how you can stay on track with your rebrand!

Here’s what MagicDates branding looked like before:

A white plastic bag with a clear center that reveals a chocolate date snack. Bag has text that says "Chocolate Whole-Plant Superfood Snack" and "MagicDates" on it.

And here’s how it looks now:

Four pouches of date snacks, with colorful new packaging. On the top left, the Coconut Cream Cake flavor, the top right is the ChocoCoconut Cookie, the bottom left is the Salted Walnut Brownie, the bottom right is the Triple ChocoCrunch.,

While chatting, we mention that MagicDates was on Shark Tank – find a link below!

✨ MagicDates Shark Tank Episode (Season 13, Episode 17): The full episode with MagicBites’ portion is available to watch through Hulu, linked here, or through YouTube subscription.

Once you’re done listening, come join our conversations in the Food Biz Wiz private Facebook group!

MEET DIANA JARRAR: FOUNDER OF MagicDates
MagicDates is the first better-for-you snack company to use dates as the hero ingredient and symbol of cultural connection. A new snack or dessert alternative, they believe in using whole ingredients your body will love. That means no added sugar or sugar alcohols, ever.

Diana’s passion for food was inspired by her Syrian heritage and learning how to cook Arabic recipes from her mother. As she later cooked for friends wherever she went, she realized how much she loved to share food as a point of connection. Diana is also a Retail Ready® student!

Learn more about MagicDates at https://www.magicdatesbites.com, follow them on Instagram, and connect with her on LinkedIn.

MEET HERE AND NOW CREATIVE

Here and Now Creative Co. is a creative agency based in Austin TX and Baltimore MD, specializing in branding and packaging design for female-founded consumer product brands. They build brands that are intentional, demand attention, and are anything but ordinary.

Meghan Martin is the Co-Founder and Director of Strategy & Client Relations and Sam Laubach is the Co-Founder, Director of Design and Creative.
Check them out at https://www.hereandnowcreative.co/ and connect with them on Instagram and LinkedIn.

BROUGHT TO YOU BY: MY MASTERCLASS

This episode is sponsored by my Masterclass! Click here to watch our free masterclass on growing your food business and to understand exactly what we cover inside our course, coaching & community - plus how to join our second quarter cohort!