Episode 71: On Air Wholesale Coaching with Berry Bissap: National Expansion, Shelf Space, and New SKUs
Join Retail Ready® student Akua Kyerematen Nettey, the founder of Berry Bissap, for live, on-air wholesale coaching for her ready-to-drink refrigerated beverage line.
Join Retail Ready® student Akua Kyerematen Nettey, the founder of Berry Bissap, for live, on-air wholesale coaching for her ready-to-drink refrigerated beverage line.
In today’s show, we discuss:
What to consider as Akua expands cross-country and debating hiring demo companies and merchandisers
Whether or not to switch from a refrigerated product to a shelf-stable line (and the pros and cons of each!),
When to roll out new flavors for her brand, and what things to think through as she considers expanding beyond the beverage category
We also mentioned Macaroni Creative, the wonderful packaging designers who did her brand overhaul (and who also designed the Food Biz Wiz® physical planner!), and I referenced Chelsea Worth, of Worth Marketing Management as having been a past Retail Ready® industry expert.
To keep in touch with Akua, find her Berry Bissap website here, and find her beautiful Instagram feed here.
To hear more about the most common mistakes I see brands make (and how to avoid them!) plus learn the exact outline on how I work with brands in Retail Ready®, my online course for producers looking to increase their wholesale accounts, click here. You’ll get a free workbook to take notes, lots of tangible next steps for your brand, and an opportunity to learn more about working together. See you there!