So, you want to sell your products online right now?
We get it — but we also know that it’s really easy to lose money when selling your products online if you don’t have a clear understanding of your financials.That’s why we put together this workshop, moderated by wholesale expert, Alli Ball, and taught by CPG founder, Charlie Berkinshaw of Element Shrub.
The Workshop Covers:
CALCULATING YOUR COGS FOR DTC & DSD
Ensure you consider all of your costs as you price for selling & shipping online and direct to store, so that you aren't mistakenly forgetting an expense and realize, 30 days from now, that you're actually losing money with your eCommerce sales.
OFFERING DISCOUNTS
How to determine if / when you can offer free shipping or another type of discount for your shoppers - because we know that you're tempted to do that!
WHERE TO SELL
Determining where to sell online to make the most money and what things to consider, cost-wise, in selling direct-to-consumer vs. using a 3rd party website.
SAVING MONEY
How to save money when selling online so that you maximize your margins and, ultimately, have more cash for your business!
Did you miss the live version?
Shoot. But that’s okay, you can still get your hands on the recording & workbook!
COGS in Action
“The workshop was super helpful at a perfect time! There are so many new online options for selling right now and your workshop kept us from losing money because we weren’t accounting for all the costs.”
SARAH HOFFMAN
Green Dirt Farm
“The really useful part was comparing the profitability of my sales across all channels! It’s really interesting to compare a Shopify Online sale with a local sale with a distributor sale with a pallet shipment to Fresh Direct. Lining them all up in excel and tracking down every element of cost for each was really enlightening.”
SUSAN WEINER
Orange Dot Baking Company
Ready to break into eCommerce?
Purchase your workshop recording
Enter your details below to purchase the workshop recording & workbook. You'll receive an email with the video & downloadable, editable PDF workbook!