Episode 14: How to execute an engaging in-person event for your brand, without breaking the bank!
As an emerging brand, you probably recognize the importance of connecting with your target audience through events, but you might not feel like you have the time, energy, or BUDGET to execute the pop-up of your dreams. Join my in conversation with Cynthia Samanian, the founder and CEO of Hidden Rhythm, an experiential marketing company focusing on natural food & wellness brands, as we talk about how to execute an in-person event, without breaking the bank.
In today’s episode, Cynthia shares:
What is experiential marketing, and why it’s important for brands, even in the age of social media and digital marketing
When you should do events in your brand’s lifecycle, and with what frequency you should schedule them
Her favorite tried & tested methods for executing events without breaking the bank
Her biggest tips of what *not* to do at events, and common mistakes to avoid and misconceptions to shed
A walk-through of her recent event with Bare Snacks, including behind-the-scenes takeaways on what made so successful
Also mentioned in the show was my podcast episode with Sally Rogers of Parsnip. In that show we talked about building brand partnerships, and including partnership marketing to grow your business. Check out that episode here!
In addition, I mentioned Canva, my FAVORITE resource for designing on-brand, beautiful graphics and printed collateral for your business. It’s a tool that I use every single day, and I’m sure you’re going to do the same!
And finally, to see pictures of Cynthia’s beautiful event with Bare Snacks that she describes in the episode, click here.
From there, make sure to keep in touch with Cynthia by:
Downloading her helpful PDF on 10 Simple Ways to Maximize ROI with your events
Listening & subscribing to her podcast, The Experiential Table
Joining her Facebook group with the same name, The Experiential Table
When you’re ready to continue the conversation, join our Food Biz Wiz™ Facebook group. Cynthia and I are both in there, eager to chat about your next upcoming event!