Episode 168: Should I add another SKU to my lineup? [“Is It Worth It, Charlie?” Series]

We are back with another “Is It Worth It, Charlie?” episode this week! Charlie and Eileen McGurty, founder of Mountain Meadow Bone Broth, discuss whether she should add new SKUs to her existing lineup.

Charlie and Eileen consider the following:

• Where the demand is coming from for the potential new SKUs 

• What the financial and logistical costs of adding new SKUs are

• How to test the potential SKU’s viability with the lowest risk possible

• When she should time a potential rollout with her products’ seasonality

By talking through these considerations, Eileen gains clarity on how she’ll move forward with the potential SKUs!

🔗 Stay connected with other food founders like you through our Food Biz Wiz® Facebook group at this link! You can also let us know your feedback on this episode by sending Alli a DM through her Instagram page, @itsalliball.

MEET CHARLIE BERKINSHAW:

Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.

SPONSORED BY: RETAIL READY® MASTERCLASS!

This episode is sponsored by our Retail Ready® Masterclass for growing your food biz! If you wanted to know exactly how Eileen gained confidence in pitching and which systems Eileen is implementing for increased sales, then you’re the perfect fit for Retail Ready®. Click here to watch our Masterclass to understand all we cover inside our course, coaching & community - plus how to join and start learning NOW!