Episode 170: [Original Recipe] Maximizing Your Marketing ROI with Ryan Pintado-Vertner of Smoketown
In our Original Recipe episode of the Food Biz Wiz Podcast this week, we’re revisiting an episode with marketing expert Ryan Pintado-Vertner. Ryan is the founder and CEO of Smoketown, a brand consultancy that focuses on fractional CMO services and strategy practice to help mission-driven consumer brands maximize their growth and build more traction.
Alli and Ryan discuss:
🪧 HOW using the “Jobs To Be Done” mindset can help you hone in on your target audience
🪧 WHERE to focus your marketing efforts, as based on Ryan’s strategy
🪧 Plus, WHAT three marketing tactics that you can use are!
After this episode, you’ll have know just how to prioritize your marketing efforts!
🔗 Want to connect with other food founders like you? Join our Food Biz Wiz® Facebook group at this link! Let Alli know your feedback on this episode by sending Alli a DM through her Instagram page, @itsalliball, as well!
Here are the other resources we mentioned in this episode:
The “Jobs to be done” mindset, which is further outlined in this article (note: this link is to Harvard Business Review, where you get 2 free articles if you’re not a subscriber).
Two episodes of Ryan’s Brand New Blueprint podcast: This episode with Partake Foods, where Denise Woodard gets scrappy in finding a packaging designer, and this episode with Olipop, where co-founder David Lester shares some of the strategies that have helped propel his brand forward in CPG, as well as some of the mistakes that they’ve made along the way.
MEET RYAN PINTADO-VERTNER:
Ryan Pintado-Vertner is a Chicago-based Activist and Strategic Marketing Impact Expert with two decades of experience guiding Fortune-level brands, building startups, and leading nonprofit organizations. Ryan believes it's not enough to create yet another brand in the marketplace, we have to go beyond the basics to create brands with empathy, purpose and vision -- brands that will bring more justice, regeneration, equity and wellness to the world. He is the Founder & CEO at Smoketown, a boutique brand consultancy whose fractional CMO services and strategy practice help mission-driven consumer brands maximize their growth and build more traction, all while having a transformative social and climate impact. In 2022, Smoketown is celebrating its fourth year of leading change for many brands.
Check out Smoketown here and Ryan on LinkedIn here!
SPONSORED BY: RETAIL READY® MASTERCLASS!
This episode is sponsored by our 4th Quarter Masterclass for growing your food biz! If you listened in and want to ask CPG questions to experts like Ryan, Alli, and Charlie, then Retail Ready® is the perfect place for you! Check out our Masterclass for actionable tips to increase your sales NOW, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover inside our course, coaching & community!