Episode 171: Behind The Scenes with Alli: Her Wholesale Buyer Insights
This week we turn the tables and interview Alli to hear just how she got into her buyer role and how she gained the buyer expertise she shares with us today.
Listen in to hear Alli and Gabby discuss:
🍽 Why you need to see the full picture and have a plan for what comes next – after getting on the shelf, getting a distributor, and more!
🍽 Why it’s so important to find a branding team that has package design experience
🍽 How building your business on your terms can set you up for success
🔗 Join our Food Biz Wiz® Facebook group at this link to engage in our conversations on each episode and to connect with other food founders! You can also let us know your feedback on this episode by sending Alli a DM through her Instagram page, @itsalliball.
👂 Tune into next week’s episode, where we’ll interview Charlie on his journey and his 2022 takeaways
Check out all the resources mentioned in the episode below!
Our previous episode 170 with Ryan Pintado-Vertner on maximizing your marketing ROI
Our previous episode with Shulamit Ber Levtov on food founder mental health and how to create plans to support your wellbeing
Check out Retail Ready® students with their wins and their businesses!
Elisabeth Burrow’s Nut Business, Jewels Under the Kilt
Gaye Sheppard’s, Founder and CEO of TuBee’s Honey
Kirk Hutchinson’s Power of the Almond
SPONSORED BY: OUR 4TH QUARTER MASTERCLASS!
This episode is sponsored by our 4th Quarter Masterclass for growing your food biz! If you listened in and wanted to have access to ALL of Alli’s buyer insights, plus our amazing, private student support community, then Retail Ready® is the place for you. Check out our Masterclass for Alli’s actionable tips to increase your sales NOW, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover with our course, strategic support & community!