Episode 190: [Is It Worth It, Charlie?] Should I expand my product line or stick with what I know?
Today’s episode 190 of the Food Biz Wiz Podcast visits an age-old CPG question: should I add new products to my product line or not? We hear Charlie Berkinshaw, the founder & CEO of Element Shrub and VP of Student Success here at Retail Ready®, and Priya Osuri, the founder & CEO of Anar Gourmet Foods, discuss whether she should add a line of frozen, ready to eat meals to her current line of dry spice blends.
When you listen in, you’ll catch…
🧊 How Priya has determined what the financial AND opportunity costs of this project are
🧊 Why Priya is exploring this new product line NOW
🧊 And what metrics she’s using to determine if it’s a success!
By the end of this episode, you’ll have a solid example of how YOU can think through whether a new product line opportunity is right for your brand.
📨 Be sure to send us a DM on Instagram at @itsalliball or connect with Alli on LinkedIn and let us know which habit or behavior you’re kicking after this episode.
🔗Join us in the Food Biz Wiz Facebook group as well to join our conversations on CPG topics and podcast episodes.
MEET PRIYA OSURI OF ANAR GOURMET FOODS:
Priya is the founder & CEO of Anar Gourmet Foods. Anar Gourmet Foods is a minority, women owned business based near Pittsburgh since 2016. They craft all natural, gluten free, family sized gourmet Indian seasonings based on their family’s South Indian recipes. These dishes are carefully developed over a period of 3-4 months, taste tested for broad appeal and made with love to ensure customer’s experience to make Indian food authentic, easy and delicious!
Find them on their website here, on Instagram, Facebook, and Tik Tok!
MEET CHARLIE BERKINSHAW:
Charlie Berkinshaw is our VP of Student Success here at Food Biz Wiz, as well as the Founder of Element Shrub, a RTD and concentrate beverage line, and a Founding Partner of The Fountain Inn, a spirits tasting room in Washington, D.C. Charlie supports our students day in and day out, answering questions just like this in our private Retail Ready® student community and on our bi-weekly coaching calls.