Episode 198: [Original Recipe] The Good Food Awards: How & Why You Should Apply
You’re a food crafter making tasty, high quality products in an industry with many challenges. Ever wonder if there’s a way to receive recognition for YOUR product? Look no further than the Good Food Awards. In this Original Recipe episode, we revisit a past episode where Alli and Sarah Weiner, the executive director of the Good Food Foundation, chat about how the Good Food Awards began and how & why you should apply. As of June 1st, 2023, the entry period is now open until June 30th!
Listen in to…
🏆 Hear how the Good Food Awards celebrates thoughtful food crafters and products
🏆 Learn about the evaluation process, which focuses on taste, social responsibility, environmental consciousness, and local influence
🏆 Know how winning an award can benefit your brand’s recognition and sales
🏆 And how and where to apply!
Will your brand be entering any products to the Good Food Awards? Let us know by sending us a DM on Instagram or LinkedIn, or joining our Food Biz Wiz Facebook group!
📨 Send us a DM on Instagram or on LinkedIn
🔗Join us in the Food Biz Wiz Facebook group as well to join our conversations on CPG topics and podcast episodes.
👀 Check out our episode on what to do if you WIN a Good Food Award HERE!
ENTER YOUR PRODUCT FOR THE GOOD FOOD AWARDS:
The entry period to submit products is now open from June 1st to June 30th, 2023! Follow this link directly to the Good Food Awards site to apply. First time entrants can use the code FOODBIZWIZ to receive a $10 off discount for the application fee of $105. As mentioned in the episode, there’s also a $15 option to receive feedback on your product from the judges. Brands can now submit up to 4 products per category. Be sure to contact the Good Food Foundation directly for any questions.
MEET SARAH WEINER & THE GOOD FOOD FOUNDATION:
Sarah is the Executive Director of the Good Food Foundation. Prior to co-founding the Good Food Foundation, Sarah worked side by side with the sustainable food movement’s visionaries across the globe. Fresh out of college, as the Director of Communication for the Slow Food International Office in Italy, she was immersed in the roots of the food movement before heading to California to become Alice Waters’ “Girl Friday” (in Alice’s words). Next she spearheaded the development of the first large scale U.S. sustainable food event, Slow Food Nation with 85,000 guests, then went on to produce the 20,000 person Organic Food Festival in Bristol, England for the Soil Association, which enjoyed the patronage of H.R.H. The Prince of Wales. Subsequently she helped launch the first Sips & Suppers annual fundraiser with Alice Waters, Joan Nathan and Jose Andres, as an answer to President Obama’s call for a day of service before his first inauguration. To date, it has raised over $4.5 million for organizations addressing food insecurity through a sustainability lens in our nation’s capital.
The Good Food Foundation exists to celebrate, connect, empower and leverage the passionate and engaged, yet often overlooked, players in the food system who are driving towards tasty, authentic and responsible food in order to humanize and reform our American food culture.
Through five key programs – Awards, Guild, Alliance, Mercantile and Fund– we build widespread support for the growers, ranchers, makers and merchants stubbornly swimming upstream to create and share the kind of food we all want to eat: tasty, authentic and responsible.
SPONSORED BY: OUR WHOLESALE SUCCESS SYSTEM WORKSHOP!
This episode is sponsored by our Wholesale Success System Workshop! This FREE training is for all our listeners who know that they want to take control of their sales, land on more shelves, and have higher sales once they’re there. Alli will outline her simple sales system so that you can repeat this process in your biz. Follow this link to save your spot and join us!