With the rise of ecommerce, retail may seem like the expensive, frustrating and slow way to launch and scale a packaged food business. Tune in today to learn about the importance of a multichannel approach to growing your business, and how retail can help you succeed.
Every week I have another CPG brand reach out to me, asking if they should launch direct-to-consumer, focus on e-commerce, and forget traditional grocery stores, retail outlets, and wholesale strategy in general. In today’s episode, I provide eye-opening stats on retail & e-commerce, and talk about the importance of having a omnichannel approach to launching and growing your packaged food business.
The two main reasons why you should still consider retail & traditional wholesale accounts for your food business
That 17 million square feet of physical grocery stores were added in the US in 2018, and what that means for you
The typical conversion rates from Shopify on your own website, and how that influences your online sales
The number one thing to remember as you launch into e-commerce
Articles referenced in today’s podcast: