Episode 235: B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
Busy caregivers, busy founders, busy people have at least ONE thing in common. They all deserve healthy AND delicious snacks to fuel them! This is part of what propels B.T.R. NATION. In this episode of the Food Biz Wiz Podcast, I’m sitting down with Ashley Nickelsen, the Founder, CEO, and Chief Snack Officer of B.T.R. NATION. They are on a mission to help fix our broken food system one snack at a time!
I am thrilled for Ashley to share her story and how she has built B.T.R NATION, especially as we head into Women's History Month and hear from women who are doing business their own way. You’ll hear more about…
💪 Why determining your non-negotiables NOW can help support your strategy
💪 How staying rooted in your original “why” supports your authenticity
💪 The importance of finding the right partners at the right time
💪 And what a more genuine approach to working with influencers looks like
Wizes, as we mentioned in the episode, we want to hear what YOUR non-negotiables are after listening to this episode. Come DM us or tag us in your stories over on Instagram and on LinkedIn!
📨 Find the Food Biz Wiz team on Instagram or LinkedIn here!
MEET ASHLEY NICKELSEN OF B.T.R. NATION:
Ashley is the Founder, CEO, and Chief Snack Officer of B.T.R. NATION. She's on a mission to help fix our broken food system one snack at a time. After Ashley's parents were diagnosed with rare forms of cancer, she became their primary caretaker and spent years eating absolute junk from hospital vending machines and cafeterias. She took to the kitchen to create something better for herself and her family. When Ashley's parents passed away, she made it her mission to share these nourishing snacks with the world. Today, B.T.R. NATION has tens of thousands of customers nationwide, is distributed in 500+ doors, and has a cult following all over the world. Ashley lives in San Francisco with her husband, Adam, her beautiful daughter Maddison, and their dog, Marley.
Find them on Instagram and TikTok at @btr.nation as well as B.T.R. NATION on LinkedIn, and on their site, https://www.btrnation.com.
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