Episode 236: From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
We are thrilled to continue celebrating female founders' businesses and their CPG wisdom during this Women’s History Month. In this week’s episode of the Food Biz Wiz Podcast, we’re sharing our conversation with Tonia Farman, CEO and Co-Founder of Queen of Hearts, which makes the world’s first sustainable salad dressing, made with hemp seeds.
Tonia’s business is rooted in creating a positive impact for our food system. She has navigated multiple challenges and wins in her biz, so you’ll hear all about…
😌 Actually leveraging YOUR strengths and how to find them
😌 Knowing what the signs of burnout from hustle culture are and when you should pause
😌 Using your data to guide what to focus on next and what to cut out
😌 And saying no as a means of guiding your growth thoughtfully and strategically
Wizes, we’d LOVE to hear what takeaways you needed to hear from Tonia in this episode or what you’re going to implement next.
📨 Find the Food Biz Wiz team on Instagram or LinkedIn here!
In this episode, Tonia mentioned some stellar resources. Check them out below!
📕 The Gallup Strengthsfinders Test
📕 Seth Godin’s Book The Dip, which Tonia recommends as “a fantastic book on navigating the dip in your business, life or whenever you need to make tough decisions. For me, it helped me let go of those accounts or energies not serving me!”
📕 The Pareto Principle on determining where your energy and its rewards are.
📕 Finally, Tonia added Elliot Begoun: “It was your podcast with him in 2020 that really opened my eyes to so much and also eventually led me to him and TIG Brands, which is a great and BIG next step after Retail Ready®.” Check out that podcast episode HERE!
MEET TONIA FARMAN, CEO & CO-FOUNDER OF QUEEN OF HEARTS:
Tonia is the CEO and Co-Founder of Queen of Hearts, which makes the world’s first sustainable salad dressing, made with hemp seeds. Prior to working in food, Tonia founded and ran a non-profit that helped young adults get their lives back after cancer. She was the recipient of multiple awards for her work including Self Magazine’s Women Doing Good Award and the Livestrong Young Adult Cancer Impact Award. Her work with food and health outcomes in cancer survivors inspired Tonia to start Queen of Hearts to have a positive impact on our food system.
Find Queen of Hearts on Instagram at @queenofhearts and on their site: queenofhearts.com. You can also find Tonia’s podcast on YouTube here.
SPONSORED BY: OUR SECRET SAUCE QUIZ!
This episode is sponsored by our mini Reorder Checklist! In line with finding the right tactics that work for YOUR business, this checklist is a list of ways to onboard a new retailer so that you’re more likely to sell off those shelves and receive reorders. You can find our simplified version at the link here OR, if you’re a Retail Ready® student, you can find the longform version and training directly within our course platform!