Episode 27: How to Create Award-Winning Product Lines with a 17-time winner, Dave’s Gourmet

In today’s food landscape, almost anyone can create a beautiful brand - but it’s rare to create a product that stands out because of its taste. Join my guest Dave Hirschkop, the founder and creative force behind Dave’s Gourmet, as he talks about what it takes to create award-winning products, and WHY your product is the key foundation to your brand.

In this episode, Dave covers:

• Why is your product by far the most important part of your business?

• What are some of the different ways to create a winning product?

• What do you do if your product is not well received?

• What are good ways to ideate and think of products?

• How your product strategy impacts your exit strategy.

This episode is brought to you by my free masterclass on the 3 steps to growing your packaged food business. In this masterclass, you’ll hear me expand on the idea that “your friends & family are lying to you” that Dave and I joke about in this episode. Join me by clicking here. 

To keep in touch with Dave, find him on his website, on Instagram, or on Facebook.