Episode 28: “Everyone” is not your target audience: how narrowing your target consumer leads to higher sales for your food business

As a strategic market researcher and consumer insights practitioner, Britta Schell knows exactly how to develop a target persona for your brand. In today’s episode she shares just that - plus how to survey your audience, assess your data, and use it to drive sales & growth. 

Join in on today’s episode to learn why thinking that “everyone” is your target audience will do more harm than good for your sales, and what to do instead. We cover:

• How understanding your customers, users, and clients leads to growth and innovation

• When and how brands can undertake DIY user research

• Britta’s red flags for doing DIY research, and how to avoid them

• How can brands put users at the center of their processes, driving innovation and sales

To keep in touch with Britta, find her on her website or on LinkedIn.

This episode was supported by Canva, my favorite design tool for creating images, graphics, and printed collateral that resonates with your exact target audience. If you’re looking for easy-to-use online software, you’ll want to check Canva out.