Episode 38: Let Your Target Consumer Be Your Guide: how & why your ideal customer guides your business decisions with Nourishing Food Marketing
You’ve heard me talk about it a thousand times: you’ve GOT to nail down your target audience before you can dial-in your messaging and marketing strategies. In today’s episode, I’m joined by Christie Lee, the founder of Nourishing Food Marketing, who shares her experience starting Tiny Hero, a quinoa brand, her time working on Hidden Valley Ranch, and her consulting work with emerging start up brands in the natural and conventional channels.
In today’s episode, we dive deeper into getting specific with your target audience and how to glean important information from them to make BIG decisions in your business. Before you make another change to your website, packaging, or product assortment, tune in!
In today’s episode, we address:
Why is it so important for brands to know who their target consumer is, and how brands can get scrappy to get this info
How to get unbiased feedback from your audience without spending a ton of money
What to do with this information once you DO fully understand your target consumer
Where you should incorporate your target consumer’s opinion in your brand development and business decisions, and why that’s important
To keep in touch with Christie, find her on her website here, or drop her an email at christie@nourishingfoodmarketing.com