Congrats! Your success “secret sauce” is that you’re…

A SERIOUS Self-Starter!

Look at you go! You’ve got your product, pricing and production dialed in (with the occasional hiccup, I’m sure, but hey - that’s business!) and you’re putting systems in place for growth.

Your strengths as a serious self-starter:

You’ve got a real business - congrats! I know how much hard work went into getting to this stage
You’ve already learned so much about navigating this sloooow moving, somewhat antiquated industry
People LOVE your product line, and you’re ready to move this biz forward with intention

Now it’s just about increasing sales - in the RIGHT channels - and partnering with the right folks along the way.

As you get ready to grow, be sure to watch out for these major pitfalls:

At this stage in the business, it can feel like all of the focus is in landing ON the shelf, but you’ve got little energy (or money!) left to devote to getting OFF the shelf and into shoppers’ baskets
Don’t forget that YOU are the person who is responsible for getting those reorders and hitting your sales goals
You’ve got to have a plan in place for your quarterly marketing efforts (and a strategy for executing them too!)

Check out your custom resources below!

But first, let me introduce myself...

I'm Alli, founder & CEO of Food Biz Wiz®

#Realtalk: in my role of Head of Grocery at Bi-Rite Market in San Francisco, I saw products fail week in and week out. I discontinued products left and right. And you know what? Most often it was super delicious, incredibly tasty products that didn't survive. What gives?! There was nothing wrong with the products themselves (and most often - they were soooo good - after all, I did have a reason to put them on the shelf in the first place) but something else - something bigger - that caused them to flop. Over the years, I realized the best way that I could support producers of good food was to share with them the behind-the-scenes of wholesale, letting them know how to make small changes with their brands in order to find more retail success.

Thus, Retail Ready® was born.

Retail Ready® is an online program providing strategic support, curated curriculum, and values-aligned community for producers of packaged products in the food industry. My team and I have coached thousands of brands on how to not only get ON the shelf but have high sales once they got there. Most often, it didn’t have anything to do with changing the product itself but had everything to do with changing their strategy.

Your Curated Resources for Growth as a Serious Self-Starter...

We’ve got two podcast episodes, a free download, and a big 💡 moment about your wholesale goals to share with you as you continue your business journey.
Check them out below!

What Does it Mean to be Retail Ready?

We’ve said this phrase 100s of times here on the Food Biz Wiz podcast. It’s literally the name of our signature course, Retail Ready®. So what does it actually mean for your brand and your product line to be “retail ready”? To be ready for retail channels, for a wholesale buyer to say yes enthusiastically to carrying YOUR product line? Tune in to find out!

Why That Wholesale Buyer Is Ghosting You (And What To Do Instead)

If you’re in the CPG space and pursue wholesale channels, you’ve probably asked yourself some variant of “WHAT is going on with this buyer?!” . You’ve sent them multiple emails and your sales materials…and then radio silence. Listen in to hear why they’re ghosting you, and how to finally get their attention.

Psst: Looking for these episodes on Spotify or Apple Podcasts? Click below and find the corresponding episode numbers!

Download our free 100 Buyer No’s Workbook and get 100 potential reasons why a Wholesale Buyer says “no” to your product line, and how to turn their response into a “HECK YES!” instead. (So you can land on MORE shelves in less time!)

Click on over to my Instagram to read a big mindset shift around wholesale goals that you‘ve got to make as you prepare to scale.

Alright, my Self-Starter!

You’ve got the determination and passion, and now you’ve got the tools to match it. Watch your email inbox over the next few days - we’ll follow up with a few more resources and next steps to help you intentionally grow your brand. See you in your inbox! 👋🏼