Episode 153: Operations Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 1/3]

Episode 153 begins a three part mini-series that we’re hosting with with Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, on the lessons learned from successful seven-figure CPG brands. We’re so excited for this collaboration and all the valuable insights listeners will get in on!

In this episode, we zoom in on operations through the following topics:

🤹‍♀️ Why knowing demand, production, procurement, and cashflow are ESSENTIAL for solid ops planning

🤹‍♀️ Which plans brands need to make plus a free Rodeo CPG tool for planning

🤹‍♀️ How saying ‘no’ and confirming your copacker’s constraints help you execute your plans

After hearing Adam’s ops wisdom, you’ll be motivated to dive into your own strategy! Plus, if you don’t yet have a consumption-based sales plan, you can make one for free with Rodeo CPG’s tool here. In our next episodes, you’ll hear more about retail strategy and then digital marketing.

👥 Stay connected with other food founders like yourself by joining our conversations in the Food Biz Wiz® private Facebook group. You can also connect with me directly by sending me a DM through my Instagram page, @itsalliball!

MEET ADAM OF RODEO CPG:

Adam Pollack is the Head of Marketing at Rodeo CPG, where he has used his 7+ years of CPG experience to help CPG brands build thoughtful and successful businesses. He loves to talk about all things marketing and CPG and knows how important a set of solid operations plans is!

Rodeo CPG works with brands to solve headaches for emerging CPG brands. They offer software and services that ensure brands can sell more products, more easily. Find more out about how they help brands at their site here or at their Instagram page here.

MEET KARIN AND ALISON OF UMAI MARKETING:

Karin Samelson and Alison Smith are the storytellers and brand builders behind Umai Marketing – creatives who are goal oriented and consistently deliver results.

Umai is a boutique, Austin-based agency with a strong dedication to their clients’ goals. The Japanese word Umai means skillful, good, and delicious, or tasty, in Japanese and it embodies their mission to create marketing that’s irresistibly inspiring and drives results. You can connect with them at their site here or through their Instagram here.

BROUGHT TO YOU BY: OUR RETAIL ROADMAP

This episode is sponsored by our Retail Roadmap! As you hear in this episode, it's more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW.