Episode 154: Retail Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 2/3]
We are back for the second episode of our mini-series on the lessons learned from successful seven-figure CPG brands! Once again, Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, join as our co-hosts.
In this week’s episode, Adam, Alison, and Karin ask me critical questions on retail strategy. We cover:
⚡️ My golden rule for trying to get ON retail shelves
⚡️ What you need to remember when approaching buyers
⚡️ What common mistakes you should avoid when trying to increase velocity
Once you listen in, you’ll have actionable next steps for getting onto and selling off the shelf! Find the first episode of this mini series at this link or on your favorite podcast player.
As promised in my intro, check out all the details for our giveaway below!
💫 BUILD A SEVEN FIGURE BRAND GIVEAWAY! 💫
The teams at @umaimarketing, @itsalliball, and @rodeocpg have come together to bring you the podcast mini series - Lessons learned from seven-figure CPG brands: How the most successful brands nail ops, retail, and digital marketing!
And now we’re bringing you a giveaway worth over $1,000!!
ONE lucky founder is going to win a one hour one-to-one session from EACH team where you can come prepared to ask any and ALL things operations, retail, and digital marketing. 🥳
Here's how to enter to win:
1️⃣ Follow all of us: @umaimarketing, @itsalliball, @rodeocpg
2️⃣ Tag a fellow founder who could benefit from this opportunity
3️⃣ BONUS: Share this post to your Stories!
Enter to win by 11:59pm CST on July 21, 2022. We’ll be choosing one winner at random on July 22, 2022. They will be notified by DM by the above brands only. Open to US residents only. Must be 18 or over to enter. By entering, you acknowledge that this giveaway is in no way sponsored, endorsed, or administered by Instagram and release Instagram of all responsibility.
MEET ADAM OF RODEO CPG:
Adam is the Head of Marketing at Rodeo CPG, where he has used his 7+ years of CPG experience to help CPG brands build thoughtful and successful businesses. He loves to talk about all things marketing and CPG and knows how important a set of solid operations plans is!
Rodeo CPG works with brands to solve headaches for emerging CPG brands. They offer software and services that ensure brands can sell more products, more easily. Find more out about how they help brands at their site here or at their Instagram page here.
MEET KARIN AND ALISON OF UMAI MARKETING:
Karin and Alison are the storytellers and brand builders behind Umai Marketing – creatives who are goal oriented and consistently deliver results.
Umai is a boutique, Austin-based agency with a strong dedication to their clients’ goals. The Japanese word Umai means skillful, good, and delicious, or tasty, in Japanese and it embodies our mission to create marketing that’s irresistibly inspiring and drives results.
You can connect with them at their site here or through their Instagram here.
BROUGHT TO YOU BY: OUR 100 BUYER NO’S WORKBOOK
As promised in the episode, I’ve created a freebie workbook outlining 100 Buyer No’s, which will walk you through preparing for any possible objection and guide you in crafting a rebuttal that lets buyers know you are ready to get on and sell off their shelf. Find the free download here!