Episode 155: Digital Marketing Strategy for 7-Figure CPG Brands [Rodeo CPG + Food Biz Wiz + Umai Marketing Mini-Series Episode 3/3]
This week’s 155th episode wraps up our final three-part mini-series on the lessons learned from successful seven-figure CPG brands, with Umai Marketing cofounders Karin Samelson and Alison Smith, and the Head of Marketing at Rodeo CPG, Adam Pollack. In this episode, Alison and Karin guide us through the three levers of digital marketing necessary for success.
Hear them touch upon:
✨ Why social media marketing, paid social, and email marketing are the the three most important marketing levers for emerging CPG brands
✨ Which KPIs you need to track to make informed decisions
✨ When to know if you’re ready to expand past those three, and what to prioritize next in your business
Alison and Karin’s insights clarify so much of the confusion around which marketing tactics to explore, when. As this is the final episode in our mini-series, make sure that you’ve listened to the first two shows on our insights on operation strategy in episode 153 here and on retail strategy in episode 154 here!
As discussed in the intro and outro, check out all the details for our giveaway below!
💫 BUILD A SEVEN FIGURE BRAND GIVEAWAY! 💫
The teams at @umaimarketing, @itsalliball, and @rodeocpg have come together to bring you the podcast mini series - Lessons learned from seven-figure CPG brands: How the most successful brands nail ops, retail, and digital marketing!
And now we’re bringing you a giveaway worth over $1,000!!
ONE lucky founder is going to win a one hour one-to-one session from EACH team where you can come prepared to ask any and ALL things operations, retail, and digital marketing. 🥳
Here's how to enter to win:
1️⃣ Follow all of us: @umaimarketing, @itsalliball, @rodeocpg
2️⃣ Tag a fellow founder who could benefit from this opportunity
3️⃣ BONUS: Share this post to your Stories!
Enter to win by 11:59pm CST on July 21, 2022. We’ll be choosing one winner at random on July 22, 2022. They will be notified by DM by the above brands only. Open to US residents only. Must be 18 or over to enter. By entering, you acknowledge that this giveaway is in no way sponsored, endorsed, or administered by Instagram and release Instagram of all responsibility.
MEET ADAM OF RODEO CPG:
Adam is the Head of Marketing at Rodeo CPG, where he has used his 7+ years of CPG experience to help CPG brands build thoughtful and successful businesses. He loves to talk about all things marketing and CPG and knows how important a set of solid operations plans is!
Rodeo CPG works with brands to solve headaches for emerging CPG brands. They offer software and services that ensure brands can sell more products, more easily. Find more out about how they help brands at their site here or at their Instagram page here.
MEET KARIN AND ALISON OF UMAI MARKETING:
Karin and Alison are the storytellers and brand builders behind Umai Marketing – creatives who are goal oriented and consistently deliver results.
Umai is a boutique, Austin-based agency with a strong dedication to their clients’ goals. The Japanese word Umai means skillful, good, and delicious, or tasty, in Japanese and it embodies our mission to create marketing that’s irresistibly inspiring and drives results.
You can find Umai Marketing’s Free Breakeven ROAS Calculator at this link here and their Mini Course mentioned in the show here!
You can connect with them at their site here or through their Instagram here.
BROUGHT TO YOU BY: OUR MASTERCLASS
This episode is sponsored by our Masterclass! If you listened to these mini-series episodes and nodded your head along when we talked about the importance of having a plan, then click here to watch our free masterclass. It focuses on the steps and strategy to growing your food business and shows exactly what we cover inside of Retail Ready®, our course for CPG brands that want to get onto shelves and have high sales once there!